Report: "Other" Media Product Placements to Grow by 18%

Stamford, Connecticut -- Television and films still account for more
than 90% of so-called "product-placement" spending -- where a
company pays to have its product featured within the content of a story
-- but Stamford-based media research firm PQ Media predicts that the
category of "other" media will grow by 18% to 317 million euro (£219
million) in 2005. The category of "other" media includes magazines,
newspapers, videogames, the Internet, recorded music, consumer books
and radio. "The strong growth of product placement spending in 'other
media' is being fuelled mainly by solid expansion in videogames, the
Internet and recorded music, although magazines, newspapers,
consumer books and radio are also expected to post double-digit
growth in 2005," PQ Media said.
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