EU Proposal Would Allow Product Placement in TV Shows

Strasbourg, France -- The European Commission has proposed new
rules to govern the distribution of "moving images" in the EU that for
the first time could allow the practice of including product placement in
TV shows, Reuters reported. The use of product placement is growing
in the U.S., alongside the growing popularity of digital video recorders
that let viewers skip past TV commercials. But the practice has been
banned in many EU nations, where current rules also limit the amount
of TV advertising to 12 minutes per hour. The new "television without
frontiers" proposals still must gain approval of the European Parliament
and EU member states.
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