Kennet Venture Partners Invests £4.5 Million in Adviva

London -- Adviva Media Ltd., a U.K.-based online-advertising firm,
announced that it has raised approximately £4.5 million in first-
round venture-capital financing. Technology VC firm Kennet
Venture Partners led the round. Adviva, which has developed a
"lifestyle" demographic profiling technology that allows advertisers
to target specific groups, said it would use the investment to fund
expansion into France and Germany. Under the terms of the
investment, Kennet managing directors Michael Elias and Javier
Rojas will join Adviva's board.
http://www.adviva.com/